Friday, March 21, 2025

First Bite, Lasting Obsession: Burger & Lobster’s Philippine Debut at SM Supermalls

First Bite, Lasting Obsession: Burger & Lobster’s Philippine Debut at SM Supermalls

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Manila’s food scene is about to get a major upgrade. Global dining sensation Burger & Lobster is finally making its Philippine debut at SM, the #HomeofFirsts, bringing its world-famous wild-caught lobsters and prime cut burgers to Manila’s most discerning foodies, ready to redefine casual dining with a premium feel in the country.

The London-based sensation started and found its success by focusing on two ingredients—perfecting them with precision and passion. By mastering the art of crafting exceptional burgers and cooking wild-caught lobsters to perfection, Burger & Lobster became a dining institution, drawing in food lovers from New York to Dubai, Singapore, and beyond. The result? Burgers toooooo good. Lobsters sooooo good. You’ll question your whole life after just one bite. Now, it’s Manila’s turn to get #OfficiallyObsessed.

An Unapologetically Bold Dining Experience

With a modern yet welcoming atmosphere, a passion for top-quality ingredients, and a menu built on expertise and simplicity, Burger & Lobster isn’t just another restaurant—it’s a destination. Manila’s young professionals, food lovers, and trend-conscious diners will find themselves coming back, not just for the food, but for the experience that comes with every bite.

Burger & Lobster at SM Aura delivers more than delightful meals but a laid-back yet luxurious dining experience that fits perfectly into Manila’s dynamic food scene. Whether it’s a long-awaited indulgence, a spontaneous craving, or a new go-to spot, every visit is designed to be an explosion of rich, bold flavors—each bite delivering pure, unfiltered satisfaction, because life’s too short for boring bites!

Burger & Lobster will take you on an adventure with their dishes like The Burger, featuring 100% prime beef grilled to perfection in a brioche bun with their secret sauce; The Lobster, a whole Canadian lobster served grilled or steamed; and The Lobster Roll, a buttery brioche roll filled with succulent lobster meat and Japanese mayo,  crafted with their signature dedication to quality and bold flavors. Each plate promises a memorable and decadent experience, making it clear why this brand has become a global favorite.

Join the Obsession!

Manila has been hungry for something fresh, exciting, and obsessively satisfying—and Burger & Lobster is finally here to deliver. One thing is certain—once you taste Burger & Lobster, there’s no going back. Bite in, dress up, and get ready to #SERVE and be #OfficiallyObsessed.

At SM Supermalls, we take pride in bringing the best of the world to Filipino food lovers—from first-to-market brands to groundbreaking dining experiences that redefine what it means to have it all. With Burger & Lobster’s arrival at SM Aura, we continue to curate a lineup of iconic global brands, offering one-of-a-kind culinary experiences for those who crave adventure on a plate.

Don’t miss out on the obsession—visit Burger & Lobster at SM Aura, Ground Floor today!

Stay updated! Follow @burgerandlobsterph on Instagram for exclusive content and sneak peeks. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

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SM Supermalls #HomeOfFirsts

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.

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